Our mission is to get the right message through the channel to the right audience. We combine excellent media auditing know-how with effective media buying and media planning to provide our clients with best-in-class service across all channels – digital and social media, TV, print, outdoor and radio.
We have served numerous clients from all industries, including the travel, healthcare, automotive, furniture, food & beverage and software and IT industries as well as clients with fast moving consumer goods (FMCG).
At Leverate, we deliver strong sales performance & lead generation because we know how to engage your customers and build your brand.
We are digital natives but experts across all channels
In today’s world, consumers consume and engage with media in a number of ways, online on their laptops, on their mobile devices or through divers offline placements. At Leverate, we know how to combine placements and channels effectively to cater for each stage of the sales funnel, from initial customer contact to actual conversion.
Effective communication is key for successfully selling a product or service. At Leverate, we believe in utilizing campaign insights delivering the most efficient messages. Our campaign tracking gives you deep insights on customer behaviour, interests and target group segmentation.
Furthermore, we are always on the look out to leveraging new media opportunities for our clients and encourage clients wherever possible to strive for multiple, integrated media touch-points with their audiences – to ensure your campaigns are both impactful and effective.
“Thanks to Leverate Media’s auditing skills and their constant strive for higher performance, we were able to decrease our customer acquisition cost by 80%.”
Jennifer Gsell (Everdry, Managing Director)
“When collaborating with Leverate Media, our individual demands were always considered in great detail. In fact, we were able to identify media placements with our lowest customer acquisition costs.”
Nicolas Köhn (Outfittery, Head of Marketing)
"Leverate helped us to launch in the German market by constructing some excellent value media campaigns. Their detailed, analytical approach is perfectly suited to data-driven, eCommerce businesses."
Jennifer Lang (Secret Escapes, Head of International Marketing)
Before Leverate Media GmbH, Sebastian Erasmus worked for United Internet Media AG (UIM), Germany’s Internet portal giant #1, in Munich and Karlsruhe. As a Management Consultant and Business Developer, Sebastian managed the company’s M&A and Joint Venture projects, implemented and developed the mobile monetization strategy for two of the most popular apps in Germany (WEB.DE/GMX), optimized and innovated major annual contracts with the firm’s top media agencies and was in charge of numerous projects of the CEO and management board.
During his time at the company Sebastian realized there was great need for an alternative media monetization strategy, in particular one that would offer a feasible approach to the challenges in the German mobile market. M&A projects revealed that dozens of interesting start-ups with brilliant business ideas and models could not achieve the “critical mass” required to push their young businesses into the next step of growth. This seemed prominent especially in the digital industry where reach and a broad customer base determine if a new success story will be written or a strong idea will wither away.
Backed-up by an influential and powerful network of supporters and advisors, both in the German and international media and M&A industry, Sebastian decided to found Leverate Media GmbH with media expert Stephan Rau. The desire to optimize monetization of media assets and scale business models of young enterprises became Sebastian and Leverate’s vision.
Prior to Leverate Media GmbH and UIM, Sebastian worked in the Strategic Audio Product Development at Sony Europe Ltd. in Weybridge, Surrey, UK.
Education: Sebastian holds a M.Sc. degree from the University of Manchester – Manchester Business School, UK, as well as a German Diplom in Media Management partly completed at the Queensland University of Technology, Brisbane, Australia. Sebastian combines the fields of media management, business administration, international business and M&A/Insolvency , and has demonstrated great competence in mastering his unique setup of specializations in several major M&A and development projects.
Hobbies: Sebastian’s passion is traveling. Three years ago he completed a road trip by car from Cologne (Germany) to Kathmandu (Nepal) and back via Silk Road. In addition, he enjoys sports, daily running in particular, which help him recover from the long days and nights at work.
Managing Director APAC
Knowing the Culture, Knowing the Business
As part of the efforts to take Leverate’s operations in Southeast Asia to the next level, Matthieu Tissot has been brought in as Managing Director for APAC region from a role as International Marketing Director at food delivery giant, Delivery Hero. Prior to moving to Jakarta, Matthieu Tissot was based in Berlin for several years. Mastering French, German and English.
A Performance Marketer at Heart
Matthieu Tissot feels well prepared to take on the challenge after having spent many years in the field of performance marketing, both offline and online. With a background in direct response advertising for companies like Affinitas and Delivery Hero in Germany and in countries in Latin America and Asia. In particular, his extended skill set in TV advertising is something that he hopes to leverage in his new position: “– I will do my best to push TV marketing even more in Indonesia and other Southeast Asian countries. Leverate’s approach to direct response measurement is unique for the region and I would love to help our clients understand the impact of their TV campaigns in a more precise manner.”
Leverate’s new Managing Director for APAC is sure that his international and multi-faceted background will be beneficial to the challenges that he will face in his new position: “– Working at an international level, I’ve been used to dealing with different markets and cultures in Asia, the Middle East and Latin America. While at Delivery Hero, I would work on an interim basis in a specific country at times if there were changes to any of the marketing management teams. Add to that, the brands under the Delivery Hero umbrella all had various positioning in their respective market. I had to understand every single entity strategy in order to push the right strategic ideas that would help them win the market.”
Managing Director APAC
Eva Weidinger is Vice President Business Development and responsible for business development activities in Singapore. Before joining Leverate Media, Eva worked as an Industry Analyst at a global consultancy specialised in telecoms, media and technology, advising Tier 1 mobile network operators on their mobile data tariff structure and marketing strategies. In addition, she supported technology companies from a number of sectors, including IT, life sciences and high-value manufacturing, with market entry strategies. Furthermore, she managed several projects as web design freelancer.
Education: Eva holds a Master of Science in Global Politics from London School of Economics and Political Science, a Bachelor of Science in Engineering in Media Technology and Design and a bachelor’s degree in Political Science. She also earned a diploma in Graphic and Communication Design. Eva combines a dedication to achieving strong performance with comprehensive experience in working with clients from a number of different industries.
Hobbies: Eva’s passion lies in Japanese martial arts and she trains regularly in Aikido and Kenjutsu. She is a keen traveller and photographer and likes to spend her free time outdoors.
Vanessa Schoeller is Vice President Media Consulting and responsible for managing partnerships, clients and campaigns in the local office in Singapore and the Southeast Asian market.
Before joining Leverate in Singapore, Vanessa was a Consultant and Account Manager with the Branding Department of Jung von Matt, Hamburg, Germany, one of Europe’s most renown creatively driven advertising agencies. Vanessa has realized large rebranding and brand positioning campaigns for substantial German and European clients including publically listed companies and government ministries.
Vanessa also has several years of experience as an Account and Project Manager with Saint Elmo’s, Munich, Germany, a member of the Serviceplan Group. She developed and executed integrated B2C and B2B advertisement campaigns for national and international clients.
Being a true marketing, branding and advertising professional, her focus is on marketing communication as the strategic driver for creating value for organizations.
Education: Vanessa holds a German Diploma in Business Administration with a specialization in Marketing from the University of Augsburg, Germany, partly completed at the University of Trento, Italy. In her work and studies, she has always focused on advertising and branding combined with efficient project and key account management.
Hobbies: Vanessa loves to travel and has done many trips in and around Asia over the past years. She enjoys discovering the art, architecture and culinary treats of new cultures. Vanessa is a passionate skier and mountaineer and appreciates yoga to relax from busy day-to-day work.
Leverate values excellence and is constantly looking for talented and extraordinary people. Join us to become a part of Leverate and to work with people of a truly outstanding caliber. We are working on exciting projects that will not only challenge you on a daily basis, but also provide you with tremendous growth potential.